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Hey there! It’s more than a week since my last blog post and I hope you guys haven’t missed me! I’m in the midst of a couple of weeks in my school where all the deadlines are coming in BUT I’m still going to share some great content with you and I hope you get to pick something up from it!

Anyways… the last webinar held on the network marketing system, MLSP, was conducted by Jeffrey Combs. The topic of discussion was having a relaxed urgency.

Now what exactly is a relaxed urgency?

Firstly, I’d like to highlight that there are 2 forms of urgency, relaxed and a fake urgency. Now a relaxed urgency means you are able to hold your power and presence, at the same time allowing yourself to move forward at the right speed. Whereas a fake urgency would simply mean being in a frantic and anxious mode that you lose your power and focus as you try to rush through to get things done. I’m sure many of us have had the experience of being so anxious that we tend to forget details.

Therefore, a relaxed urgency is really about staying composed while making sure that you move forward in taking action, about wanting to achieve results. This is a millionaire’s emotionality – you don’t need to be a millionaire to have it, however, you need to have it if you want to be a millionaire.

Jeffrey went on to mention that there are 4 “must-s” if you wish to succeed in your business.

1. You MUST have leads – without any leads you would not be able to convert anyone to become your customers or business partners.

2. You MUST know how to qualify – what qualifying really means is if the person is worth your time for you to mentor. It also takes you to ask the right questions to them, and the only way to do is to be a GREAT LISTENER. You don’t need to prepare a script if you listen to what the person has to say and ask questions based on what they say.

In addition, this is about rapport building. It allows them to feel that you are indeed interested in knowing more about them, rather than trying to get them into the business just for their money. LISTEN WITH YOUR HEART, NOT YOUR HEAD.

3. You MUST know how to close a sale – how do you get your leads to become a customer or business partner once you have qualified them and feel that they are indeed worth your time.

To close a sale, you need to be able to ask a series of questions that to a result. Selling is really about problem solving – you need to first identify the problem through asking questions before you provide the solution (which is what you are really selling!)

4. You MUST know how to build a team – Jeffrey calls this “wealth creation” and it means being able to leverage the effort of others in which you need to be able to mentor others to get to where you currently are. A great learning point was highlighted here – You have to be able to mentor yourself first before you can mentor others! You are your own best student! If you are not able to mentor yourself, you will not be able to mentor others!

While closing a sale, marketers are faced with 5 main objections:

1. They do not have enough money
2. They do not have enough time
3. They need to think about it
4. They need 3^rd party approval, such as their spouse or family member
5. Lastly, they need to their research

85% of people make decisions emotionally and 15% of them make it logically. Therefore, only 15% of people would really do their research before making a decision with you. However, the first 4 objections mentioned are “emotional-based”. Thus, if you are faced with them, you need to be able to ask questions when you get an objection. Ask them why they do not have enough money, or what do they need to think about?

Once again, LISTEN to them and ask them questions based on what they mention. Once you are able to dig deeper and understand where they are coming from, you would be able to address their needs and concerns and help them on a higher level.

Now if you want to close a sale, you need to be able to connect with them and there are 3 ways to do that, however, these 3 should be used together:

1. Spoken / Written word – You need to be able to mention words in the present. You need to BE PRESENT. People are affected by your words and will make decisions based on them subconsciously. If you are using disempowering words, you are disempowering yourself and in turn resulting in your leads to lose confidence in you.
2. Tone of words – How you say or write yours things will also affect others. This is linked to the next way of connection.
3. Energy / Emotions you emanate – You may be saying all the write things, but if you are not producing the right energy, people will not be influenced by it. To put in perspective, would you choose to work with someone who sounds cheerful and energetic or someone who SAYS they want to earn a lot of money but sound boring and dead? Now, if you were your own lead, what kind of leader would you rather work with?

Lastly, if you were to pick up anything from this post / webinar training, it would have to be the ability to LISTEN to what others have to say and probe questions from there and to emanate a high energy level so that people would rather work with you!

The call ended off with Jeffrey giving a few exercises, which you may wish to practice to help you move your business to the next level. Do this just before you go to bed!

1. Deep breathing; put yourself in a relaxed and present state by focusing on your breath.
2. Affirmations; once again, put yourself in the present by saying things in the present tense. “I am…” (e.g. Confident, Energetic, A fantastic leader etc.)
3. Forgive yourself for your past mistakes, which you may still be holding on to and also others who you may have a grudge against. Without letting go, you are allowing their presence to take away your power.

I hope you have found this blog post useful and should you have any questions, do feel free to email me at abcscript@gmail.com. If you wish to listen in to this recorded training, you can access it HERE!

Wishing you the best of success,

Darren Spruyt

If you are building an online empire, you would want to focus your attention to these 3 key areas that I’m about to share. I have been to a couple of Internet seminars and realized that a lot of Gurus teach a couple of things and start selling their products. These products I have found to be usually “automated”, do not work unless you develop certain skills. A beginner would then find themselves spending a few thousand dollars getting products which would not monetize and earn profits for them.

So my list starting from the number 3… *drum rolls* (This comes in order of importance from my point of view.)

#3 Personal Branding

Donald Trump has it… Robert Kiyosaki has it… The greatest Internet marketers have it too. These people built their empires around their name. If you’re in network or Internet marketing and you’re trying to build your business with your company, you are not going to succeed. You need to build it around yourself.

The reason is simple, building your online presence builds your credibility and this is turn helps people to trust you. Upon building that trust, would you find people wanting to either work with you or purchase your products. Therefore, your personal branding is important in building your customer base.

Next on the list…

It’s an essential for anyone who uses Google Adwords to know this. Yup! That’s right… It’s your conversions!

#2 Conversions

Conversions are not only about knowing what words work better and what buttons get a higher rate of purchases. You would also want to know where your traffic is coming from and concentrate your efforts on these areas. If you are spending your time and effort on areas; which bring you minimal results, you are not maximizing your efforts.

If you wish to track your efforts, you might want to consider using Google Analytics. You would also want to be aware of how you are attracting visitors to your site.

Most importantly, your call to action needs to be firm. Many people forget to ask their visitors to take action at the end of their articles or videos. For example, if you post a video on youtube, TELL your visitors at the end of your video to RATE and COMMENT on it. People are looking for leaders and in this I mean, they are looking for people to tell them what to do. Without telling them what to do next, they would not know what to.

And so… Conversions are number 2 on my list… Now moving on the final and most important area you should focus on in building your online empire.

This is also the number 1 thing I have realized that many Gurus fail to teach during the seminars while they promoting their “automated” products. You can have the best looking website, you can have adsense set up on your websiite. However, if you do not have any visitors going to your website, it is like setting up a grocery store on the moon! Therefore,  the most important skill and area you should focus on in your Internet Marketing efforts are…

#1 Traffic / List Building

This is also one of the most fundamental steps that any marketer should know if they wish to market online. As Mike Dillard says it, choose an area to learn in and become a phD in it. Most new marketers who come in get overwhelmed by the amount of information that is available out there that they either (1) quit or (2) get stuck in a state of information paralysis.

Therefore, pick up the knowledge on how to draw traffic from one area such as Social Media, pay-per click, article writing and the other forms of which you can obtain traffic. Until you have become an expert in that area, should you then move on to the next area.

Simple as it sounds, some people may tend to complicate it. Therefore, just start learning and taking action on driving traffic to your site.

To end off, I would like to mention that these areas have to be used together for you to succeed online. In addition, do comment on my article on your personal thoughts and feelings (get your readers/visitors to take action remember?)

Regards,

Darren Spruyt

P.S If you would like to learn how to drive traffic to your website, you might be interested in THIS.

In the recent MLSP webinar, Tracey Walker shared on how to create and find content for your blog.

I have personally asked myself where do I get content from and what do I write about when I started out on this blog. Perhaps, the easiest thing to say is to “Just Do It!” After my initial post, I have realised that ideas come flowing into my mind every couple of days with which I can share with the community of marketers out there. In my opinion, always have a notepad near you, so you could just grab it and write down the topics you may wish to blog about.

To all my friends out there who may not have the time to attend the weekly webinars, I plan to give a summary on the learning points that I have gathered from the webinars when I attend them. This week… *drum roll*… I’m going to share with you where you can find materials for your blogs!

So firstly, what can you blog about?

1. How To’s: In this blog post.. for example, it will be a “How to search for content for your blogs?” Most people out there are always searching on more information and wish to know “How-To”

2. Stories: Share your personal experiences and what lessons you have learnt from them. “Smart people learn from their mistakes, smarter people learn from the mistakes of others.” Well, the smarter ones also learn from the success of others and model them.

3. Interviews: This is one of the great ways to get content on your blog. Interview the leading experts or uprising stars in your target market. This places you as an expert too as your visitors would relate them to you, knowing that you know the “big guys” in the industry. So start recording interviews with the experts! Technology has enabled us to make it so much easier these days.

I’m sure some of you may wonder how you can get on a call with an industry leader if you do not know them. Well, there’s always Facebook! Connect with them, and just send them a message asking if you could do an interview with them and share the information. These guys will gladly help you… remember ask and you shall receive.

4. Reviews: Monitor new product launches or programs in your industry. Should you purchase them, you could always do a review such as a youtube video sharing the internal system and how it may help someone. People wish to make an informed decision before making a purchase, so get them as much information(well.. just leave a tiny bit out so it sparks their curiousity!) that they may require to make that decision.

5. Audience polls: Using free survey services such as surveymonkey.com can help you gather more information on what people are looking for and this would provide you with a platform on what to blog about.

6. Tutorials: Similar to “How-To’s”, you could record a video on your computer screen using Camtasia or Screenflow guiding your readers on how to perform a certain task. For example, on teaching them how to track their google analytic statistics or how to create an attractive Facebook profile page.

7. Observations / Thoughts: Last but not least, sharing your observations and thoughts on certain topics. This would spark off an interest in people who have similar perspectives and you, thus attracting them to connect with you and following you.

In addition, you may wish to look at the following sources to find content for your blog:

1. Other bloggers in your market: check out the blogs of your market leaders and expert and share your personal opinions with respect to their posts.

2. News stories: Google has got to be one of the greatest search engines if you want information on any topic. Go to Google and click “News” on the top left hand corner and key in your search terms in the search toolbar to find current news on topics you wish to blog about.

3. Youtube: check out the videos that others are posting about and you could share them by embedding it onto your blog.

4. Article directories: Check out what many people are posting on article directories such as Ezinearticles.

5. Blog directores: These sites have links to tons of other blog sites you may wish to draw inspiration from such as Technorati.

6. Blog carnivals: Carnivals are where people find great blog posts and collate them onto one blog post of their own. Check it out at Blogcarnival.

Before I end my post, I would like to share 2 great take-aways I got from the recent webinar. If there is nothing else you gained from it, these 2 would be essential.

Firstly, you need to have your own voice. It means being true to yourself and not try to be somebody else you are not. People follow and trust genuine people, so be true to yourself and those around you. Secondly, if you want to start blogging, stay committed. If you are going to blog once a week, make sure you do it consistently, you determine the frequency with which you wish to blog – However, stick with that commitment so that your readers can expect to come back to your blog as often as you post.

If you wish to watch the recorded webinar conducted by Tracey Walker, click HERE!

Till my next post, I wish you great success!

Darren Spruyt

I decided to choose this topic as my first post for my blog and it’s a simple question all of us should be asking ourselves.

What is your passion?

I personally believe that we should all lead our lives to where our passion brings us to. The question is how many of us really do? The average person does not enjoy their job because they do not come from a place of passion, rather a place of need. If you are involved with network or internet marketing, are you in it because of the money it may bring you, or for your passion?

Finding our your passion is really about asking yourself a couple of questions…

1) What do you enjoy doing in your free time?

2) What would you do even if you were not paid for it? Rather, if you had all the money and time in the world, what would you choose to do?

3) What topics do you enjoy talking and sharing about?

Following these questions will not only help you to find your passion in life, but to also help you lead your life more purposefully. This would also mean leading a more fulfilling life as many would seek.

If you are involved with any business, are you enjoying what you are currently doing? If you are involved with internet marketing, do you enjoy networking with others online and connecting with people without a hidden agenda?

I hope that those that find themselves reading these post would be able to question themselves over the next couple of days as to what do you really want in life and what turns you on. If you find yourself doing things currently without expecting anything in return, I assure you that you would have found your passion. However, if you expect something in return(money for instance), do not worry, you might just need a little more time to find what really drives you in this life.

I wish you all the best of success in what ever you get involved with and please do leave your comments on this post below. Thanks!

Regards,

Darren Spruyt