If you are looking to build your network marketing business online, you need to understand the 2 types of MLM Lead Generation strategies. This would come in 2 forms – Paid and free advertising. It is very important that you understand both these strategies before you starting your own MLM Lead Generation so you know what will work best for you.
MLM Lead Generation – Paid Advertising
I would definitely recommend this strategy to anyone who wants to build their business online for several reasons. By generating leads for your mlm business with paid advertising, you will be able to save on time and focus on other marketing strategies that you want to implement. There are many forms on paid advertising out there such as solo ads, banner ads, pay-per-click advertising and even Facebook. Some of these advertising mediums can be very cheap if you know how to do them, while the rest can be fairly expensive at times. I recently wrote a blog post on How To Do PPC on Facebook, if you want to know more about advertising on Facebook, be sure to check it out.
Of course, I remember when I was starting out, I never wanted to do paid advertising for my MLM Lead Generation efforts as I wanted to generate “free traffic” but I found myself constantly purchasing new courses and programs that would teach me how to generate leads online. Then I realized, that if I focused on using this money into generating leads for me and less on buying new courses every month, I would be able to get better results in my business!
Now, I am not saying that you should not be purchasing programs or courses to help you learn, but you need to have a balance between having too much information at hand and buying them to “gain more knowledge”.
MLM Lead Generation – Free Advertising
Now most people will definitely love free advertising for their MLM Lead Generation efforts, who wouldn’t right? Now the many ways that you can generate leads for free are article marketing, Search Engine Optimization(SEO), email marketing, forum marketing and even social media .
The up side of generating leads in such a way is that you’ll never have to incur any expenses, or minimal ones at best. However, Free MLM Lead Generation also means it takes time and effort. For example, if you wished to generate leads through Facebook, you will need to spend time creating connections with people, forming a relationship with them and then qualifying them. This can take up to 6 months just to get someone to get onto your mailing list, and signing them up for your primary opportunity.
One of the great benefits of MLM Lead Generation this way is that leads that do come through already know who you are, and they like and trust you. This implies that there is a stronger relationship between you and your leads while Paid MLM Lead Generation techniques do not allow you to create that bond with your leads. Your advertising efforts will need to be more compelling, and perhaps even having a valuable “ethical bribe” as a giveaway for people to get on to your list.
MLM Lead Generation – Never Put Your Eggs In One Basket
Now, it is not to say that both these MLM Lead Generation strategies are exclusive, but rather they are mutually dependent. If you are serious about your business, make sure that you apply both techniques to market your business. By applying paid advertising strategies, you can learn other forms of marketing and use them at your disposal. At the same time, you can start forming relationships with people online. This helps as people will get exposure to your more through your paid advertising mediums, and your free strategies and build more credibility for you with them.
Make sure you apply these 2 types of MLM Lead Generation strategies online and you will see yourself achieving MLM Success in no time. If you wish to learn these MLM Lead Generation Strategies in depth, make sure you check out My Lead System Pro.
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