The 2 skills are copywriting and psychology.
2 Skills Required For Network Marketing Success
Network Marketing Success Skill #1 – Learning The Art Of Words
Having been online for so long, I have come to realize that your words are perhaps one of the most important assets you will ever have to attain network marketing success.
There are some words that when used in the right way, that will help to easily get your audience wanting to find out more about your offer.
And that is something that you will have to learn.
The art of words have one important value to you too.
That is, they help you to craft your story in a proper manner so that people can feel you talking to them.
Everyone loves stories, and the better you are at crafting them, the better you will be at connecting with them at a deeper level.
Make it a habit to start reading the top copywriting blogs as the more you read them, the more you develop their writing style.
If you want to take it up a notch, then you may want to consider even writing these posts by hand as this is the best way to get their writing style absorbed into your mind.
Nobody ever started out as a best selling writer or top writer.
In fact, most of the best writers you see today keep rewriting their content until it becomes close to perfect. A common phrase that T. Harv Eker mentions is “writing is re-writing”.
So if you want to get better, start taking out that pen and paper and writing down those posts you see.
Network Marketing Success Skill #2 – Learning To Read People
Understanding psychology is something that will not only help you to achieve network marketing success, it will also aid you in your networking efforts offline.
Now before you begin thinking that this is unethical and manipulative, you have to understand the purpose of this skill.
The many benefits of understanding psychology and how to read people include the following:
- It helps you to connect with others in the best manner (I shall elaborate this later on)
- It helps you to read another person’s body language and understand if what they are saying is what they really feel. At the same time, it tells us if our prospects are comfortable with us.
- It helps us to understand our own selves, the way we think, the way we act and how it MIGHT have been causing us to send the wrong signals to our prospects.
Wouldn’t you take the right steps so that you can improve your chances of network marketing success?
Now let’s move on.
The human personalities fall into 4 main categories, of which the more experienced sales people would be familiar with.
The Ruby, Emerald, Sapphire and Pearl.
If you understood what kind of information they were looking for exactly, wouldn’t you provide them with that
Wouldn’t that help you achieve more network marketing success?
Some information from Dani Johnson’s book, First Steps to Wealth include the following information.
- Do not expect him or her to be on time.
- Consistent schedules and routines are complete bondage, and they like variety.
- They enjoy working with people
- Want to help everyone.
- Are NOT motivated by money.
- love people and are always around people
- have long-term relationships; best friends for life.
- motivated by order, facts, and figures.
- on time and orderly.
- weak in communication.
- constantly asking “why”
- like to win
- always have to have the next step, a goal, or a challenge in front of them.
- very outspoken and very bold.
- very direct and to the point – even if it hurts
Now of course, there is a lot more in-depth information that you can gather online.
However, just from sharing the information above, you would realize that information presented in different ways appeal to each of the different groups.
If you start showing facts and figures to someone who is not an Emerald, you might bore them to death and chase them away from the business.
On the other hand, if you were to present the same information to an Emerald, they would get so excited and turned on about what you handed them, and are more likely to sign into the business.
Understanding body language is very important as it allows you to know what you can do to portray confidence in front of your prospects.
If there is one thing I know. It is by changing your physiology, your mind begins to adjust, and you will gradually become more confident when you have the right body language.
A recommended resource is a book that I picked up.
“What Every Body Is Saying” by Joe Navarro.
Other methods include mirroring, which is imitating the posture of the people you are talking to, so that they are more receptive to the information you are putting across.
Now don’t you think that adopting and mastering these 2 skills will help you to achieve network marketing success?
Leave me your comments and tell me what you think.
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