3 BIG Reasons For Using Video Marketing

I have just started doing a couple of videos and using them as part of my marketing strategy lately and I am going to be sharing with you in this post why video marketing is essential for your network marketing business. Do check out my blog post on the 5 deadly mistakes that could get you ignored on social media too!

Video Marketing Is Easy!

Yup.. Video marketing is easy and I really mean it. Most people never get to using videos because they think it is hard, or you need the perfect video, you need to say the right stuff on and on.. there’s just so many EXCUSES for not using video as part of our marketing strategy right? I have come to realize that the first time when you’re doing videos, you are probably going to suck at it. IN FACT, I’m 99% sure that you WILL suck at it! However, after your first videos, you will realize that you will become more natural at it. My best advice at this point in time, is to just speak through your heart – If you concentrate on getting your message across and what is it that you want your audience to get out of it, stop worrying about saying it the right way. There is no right way. Just get on the camera and share your message!

Here is the first video that I ever did when I got started online… and I rehearsed through a lot of times! Talk about professionalism here!

One of the greatest lessons I’ve picked up at the No Excuses Summit about video marketing is this, it doesn’t matter how crappy your video is – Just make sure you’ve got a damn good audio! I got myself a flip cam and the audio is not that good, so I have to find places with little wind or you’ll be hearing the wind throughout the audio. I would definitely recommend the Kodak Zi8 if you haven’t gotten yourself a video camera and are looking for one. So just get those videos done, quit worrying about looking good and worrying about sounding good. I’ve experienced this myself and have found videos with bad audio a total turn-off and I never finish through with them no matter how short they are.

Video Marketing Shows Who You Are…

There’s so many things that you can outsource, especially content and articles. If you are not on video, nobody truly knows if that’s you behind the article. You guys must be reading this at this point in time and wondering if this article was written by me eh? Well, it’s me! ! The great thing about video is people can see you, and hear you at the same time. This really allows them to connect with you at a much deeper level than they would as compared to just writing a blog post or connecting with people through personal messages on Facebook.

There is no way you can ever do video marketing by outsourcing it and getting someone else to be in front of the camera and sharing YOUR message. (Well, unless you’ve got a stunt double or something.. if you do find a company like that.. TELL ME!) Remember, this business is all about creating relationships with people and allowing them to connect with you. Doing videos allow you to connect with them over a shorter duration. Ever wondered why the video marketing stars are so popular? So remember – to get people to know, like and trust you quickly, get some videos out there!!! It definitely increases your exposure much faster and people to recognize you at live events.

Videos Get Ranked!

Let’s face it! Every single social media platform out there just loves videos. Probably due to the lack of people doing video marketing, but I might be wrong here since there’s such a huge number of videos on YouTube. Google loves videos and they get ranked and indexed pretty quickly, so your articles may not get ranked much – but your videos might get you ranked on the first page on Google and get you massive exposure for your keyword and audience. In addition, Google cannot recognize duplicate videos except through your descriptions. This just means you can do 1 video, and upload it to multiple video directories and Google will never penalize you for “duplicate content” cause they don’t know!

Facebook loves videos too! Videos and photos get ranked on the feeds much higher when you show them through their EdgeRank formula. As you upload videos, people will notice them and start commenting on them and giving them a “like”. This once again helps your video to get on top of the newsfeed. It really brings an upward spiral of getting your content out there and helping you get massive exposure for your network marketing business.

That’s all I have to share with you for today… so get out there and start doing some videos! Do leave me your feedback and comments right below and share it with your friends!

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