3 Reasons Why Social Media Will Destroy Your MLM Business
Are you thinking social media is the best solution for your marketing efforts in helping you to get more leads for your business? This post is going to reveal the truth to you that social media will indeed DESTROY your MLM business and why it is so. If you don’t believe me, read on.
MLM Destruction #1 – It’s really a waste of time
Social media is a big waste of time. I’m serious, stop wasting your time and go market your business. Are you getting on to Facebook and finding yourself chit chatting with people or are you building new relationships every day? Or are you at the very least connecting with people and maintaining your relationships with them? Sites like Facebook and Twitter are extremely distracting when you are getting new notifications every single minute about someone posting on your wall or sending you a message. How can you really concentrate where there is so many things going on at one time, especially when our attention span seems to be getting shorter and shorter?
MLM Destruction #2 – It Takes Time
First I say it wastes time, next I say it takes time? What do I mean? Simple! Social media is all about building relationships. If you really want to build and are serious about your MLM business, you need to create a relationship with the people you are connecting with and this takes time. So many network marketers assume everybody wants what they offer and they start introducing their products and opportunities first even before knowing more about you and introducing themselves!
People want to know, like and trust you before listening to what you have to say. If they know that all you care about is money and not about them, why should they even listen to you? Creating a good relationship with someone can take from somewhere between 3 to 6 months, do you have that time to wait till you see any form of result?
MLM Destruction #3 – The Constant Introduction of New Social Media Platforms
First it was friendster, then came Facebook, then came Twitter… Now there’s Google+?!?!? When is this ever going to end? Think about it! Just when you told yourself, you are going to sit down and master one social media platform, a new one pops up. That’s not the worst thing! You never know when everyone is going to move on to the next platform, and when the “popular” one is going to die out.
How can you possibly keep up with the trends and make sure you become a master marketer at that platform right? You would have to learn that new platform from scratch all over again, understanding it and finding out what are the best ways to reach your target audience. You would also want to get ahead of the crowd and become the known “Guru” if you really want success right?
The Truth About Social Media
It doesn’t matter which social media platform you are using as long as you understand the fundamentals of using them. In fact, social media has always been around in a different way. Are you making these 5 Deadly Mistakes That Could End Up Getting You Ignored In Social Media? If you avoid these mistakes and focus on relationship building, your MLM business is sure to succeed even if you are not a “Guru”.
In addition, the best way to avoid wasting time on sites like Facebook is to set daily targets for yourself to achieve. For example, add 20 friends a day and send them a personal message. It could be as simple as that, and start finding out more about them when they get online by chatting with them or sending them messages.
If you are really serious about building your MLM business and are looking to build more leads for it, make sure you check out My Lead System Pro and how it can help your business.
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6 Comments
Great article Darren. Very well said. Social media can definitely be a time waster for the faint at heart.
Joe Sandy recently posted..Who Says Online Network Marketing Doesn’t Work?
Yo Joe!
Glad to meet you here!
Yes it can be a time waster! 
Victory to those who focus and go for it!
Darren, great article. I’m there definitly in getting caught up in checking in on everyone. But that’s where I get confused there at the end, a daily goal of 20 people a day? See I’m not even connecting with that many a day. Buy the end of a week you are already up to 140 people. Even at 1 minute a read/post on half of that is over an hour. That’s the one thing Im still hung up on I guess. How is such brief contact creating a true ‘relationship’? I couldn’t remember that many people to keep up.
Not challenging the post, just really trying to understand how(as I embark on this journey) as the numbers grow into the 1000′s, people can actually keep up with names on a list?
chris recently posted..Labor Day for Network Marketers ?
Hey Chris!
Great questions over there. Well, in my experience with adding people with friends – Not everyone is going to respond and approve your friend request, not everyone is going to respond to you even after they approve your friend request. So you might add 20 people a day, but you will get to connect with 3 – 4 of them. You will find people who are genuinely interested in you and what you do after a period of time, and you will also find out who the action-takers and active ones are online.
Sometimes the best way is to really add them as friends, get a connection with them and find out more. I have had people approving my request today when I added them in May, it just means not everyone is active and you want to look for those that are active right?
The best way to keep up with those people are to separate them by using the list feature on Facebook when adding someone new. You can either sort them by likes & interests or you may consider listing them by the date that you added them.
There will definitely come a point where you will stop adding friends and focus on building the relationships that you currently have. Otherwise, adding a bunch of people a day does no harm especially when not everyone approves your request. Hope that helps answer your question!
Thanks Darren,
I guess the follow up to that is you are talking about friend requests through your personal site as we can’t friend request through our ‘pages’ correct? I am trying to keep a bit separate the friends on my personal site so as not to be having a bunch of ‘networking/biz’ posts going through there. But then, only if my other friends are friends with them too can they see any of those posts correct? I hadn’t been friend requesting much, just trying to connect through the page.
Chris Aarhus recently posted..Stressing about Technical Glitches and Setbacks- is this keeping you from financial freedom?
You don’t need to publicly create a relationship with people on Facebook, there is always the chat function which I use more to create a relationship with the person. Perhaps you may want to ask them questions that are more personal and it may not be that good to post it on their page. The purpose is to establish that first connection by adding them as a friend, and then building the relationship through a private conversation. You can always post the fun and light stuff on their profiles.
I really have just one profile and one fanpage on Facebook but people know what business I am doing on my profile. It shouldn’t matter because you never know which of your friends may be interested about your business and approach your. I have had a couple of friends who did just that. Food for thought!